Menu
How to price menu items without guessing
Menu price = ingredient cost ÷ target food cost. Target ranges by restaurant type, one worked example, and the mistake that costs the most.
· 3 min read
Menu
What to put on it, how to price it, photos, allergens and how customers read it.
Menu
Should restaurant menus include photos? Yes, with one rule.
Photos next to plain dish names raise what people pay and order, three studies found. The one rule, and how to take menu photos with a phone.
· 4 min read
Menu
How to write a restaurant menu that is easy to order from
Fewer dishes, the order people actually read in, names that say what the dish is, and prices without a dollar sign. What the menu studies found.
· 4 min read