Menu
How to price menu items without guessing
Menu price = ingredient cost ÷ target food cost. Target ranges by restaurant type, one worked example, and the mistake that costs the most.
· 3 min read
Restaurant and food truck blog.
Menus, prices, slow days, tools and the numbers behind the business.
Tools
How much does a restaurant website cost?
Real ranges for a DIY builder, a freelancer, an agency, and the one-page option that costs nothing to start. What each buys, and when to pay more.
· 3 min read
Running the place
How to fill slow days at a restaurant: five things that work
How to fill slow days at a restaurant: a weekday special with a name, a fixed-price lunch, a partner's quiet night, a stamp card, and hours that are true.
· 4 min read
Stories
The history of food trucks, from Pompeii to Twitter
The history of food trucks in six dated stops: a Pompeii snack counter, a Texas chuck wagon, a night lunch wagon, the first taco truck, Kogi, Singapore.
· 3 min read
Food trucks
Where to park a food truck: five spots, and where to start
Where to park a food truck: private lots with a crowd already on them, not the street. Five kinds of spots, the distance rules, and the two to start with.
· 4 min read
Food trucks
Food truck vs restaurant: what each costs to open
A food truck opens for about a quarter of what a restaurant costs. The ranges from three surveys, the permit bill nobody expects, and when each one wins.
· 3 min read
Menu
Should restaurant menus include photos? Yes, with one rule.
Photos next to plain dish names raise what people pay and order, three studies found. The one rule, and how to take menu photos with a phone.
· 4 min read
Tools
Do restaurants need a website? One page is enough.
77% of customers look at a restaurant online before they go and 68% have been put off by what they found. What they check, and what one page needs.
· 4 min read
Menu
How to write a restaurant menu that is easy to order from
Fewer dishes, the order people actually read in, names that say what the dish is, and prices without a dollar sign. What the menu studies found.
· 4 min read
Running the place
What customers check before choosing a restaurant
Customers open a restaurant's page for four things: the menu with prices, open or not, where it is, how to reach it. The numbers, and a ten-second check.
· 3 min read
Numbers
How many restaurants fail in the first year? Not 90%.
Two studies that followed real restaurants found 17% and 26% closed in the first year. Where the 90% line came from, and what the survivors did.
· 3 min read