Menu
Should restaurant menus include photos? Yes, with one rule.
Photos next to plain dish names raise what people pay and order, three studies found. The one rule, and how to take menu photos with a phone.
· 3 min read
Blog
Restaurant and food truck blog.
Menus, prices, slow days, tools and the numbers behind the business.
Menu
How to write a restaurant menu that is easy to order from
Fewer dishes, the order people actually read in, names that say what the dish is, and prices without a dollar sign. What the menu studies found.
· 4 min read
Tools
Do restaurants need a website? One page is enough.
77% of diners look at a restaurant online before they go and 68% have been put off by what they found. What they check, and what one page needs.
· 4 min read
Numbers
How many restaurants fail in the first year? Not 90%.
Two studies that followed real restaurants found 17% and 26% closed in the first year. Where the 90% line came from, and what the survivors did.
· 3 min read